The Brief
Snaps & Soirees is all about bringing people together for joyful, unforgettable moments. Whether it’s the lively chaos of kids’ parties or the chic sophistication of a ladies’ soiree, the challenge was to design a brand that captured the fun, warmth, and nostalgia of these celebrations. The goal? To create an identity that feels welcoming, a little playful, and perfectly suited for those who treasure the magic of coming together.

The Solution
With the tagline “Capturing Joy, Creating Magic” as the anchor, I set out to design a brand that radiates positivity and connection. The logo features rounded, approachable shapes that say “Let’s have some fun!” while ribbon and confetti details give a cheeky nod to all things celebratory.

The real showstoppers? The Polaroid and cocktail glass mascots. They bring together retro nostalgia and party vibes in a way that makes you want to dive straight into the festivities. The colour palette, bright and cheerful, ties it all together, ensuring the brand stands out and feels right at home across event signage, packaging, and more.

The final visual identity is one that celebrates the joy of shared experiences, creating a lasting impression wherever it’s seen. Snaps & Soirees is all about turning those wee moments into big memories. This concept project showcases my skills in creating vibrant, memory-focused branding ideal for event planning services. I'm thrilled to share how I envisioned this brand from the ground up, bringing its vision to life through playful and engaging design.