BRANDING WITH PERSONALITY,
PLAYFULNESS & PURPOSE !

Your business is packed with personality, so your branding should be too.
Let’s create a visual identity that’s bold, brilliant, and unapologetically you!

Build a Visual Identity That’s as Unique as Your Business

YOUR VISUAL IDENTITY ISN’T JUST ABOUT LOOKING GOOD- IT’S ABOUT MAKING YOUR AUDIENCE FEEL SOMETHING!

Investing in a strong identity builds trust,
creates connection, and ensures your brand
leaves a powerful, lasting impression.

ARE YOU A NEW BUSINESS TRYING TO STAND OUT?

IS YOUR BRANDING STUCK IN DIY MODE?

DOES IT REFLECT YOUR GROWTH?

STRUGGLING TO ATTRACT YOUR DREAM AUDIENCE?

DOES THIS
SOUND
LIKE YOU?

YOUR BUSINESS IS ONE OF A KIND,
SO YOUR VISUAL IDENTITY SHOULD BE TOO!

I don’t offer one-size-fits-all solutions.
Instead, I focus on creating branding packed with
personality, playfulness, and purpose—branding
that not only looks amazing but works hard to
help your business connect with your audience,
stand out in your industry, and communicate
your unique vibe.

DISCOVER THE HEART OF YOUR BRAND!

Every brilliant brand begins with a strong foundation. Let’s get to the heart of what makes your business tick and create bold visuals, full of personality, and unmistakably yours.

We’ll get to the heart of your business, figure out
what’s holding your brand back, and create something that truly connects with your audience.

Whether it’s standing out from the competition, highlighting your values, or just giving your brand the personality it deserves, I’ll make sure it’s bold, brilliant, and packed with energy.

GIVE YOUR BRAND THE LOVE IT DESERVES!

GIVE IT SOME YALDI!

Building Your Visual Identity

The Building Blocks of a Brand That Stands Out.

YOUR VISUAL IDENTITY IS MORE THAN A LOGO.
IT’S THE FIRST IMPRESSION OF YOUR BRAND.
SO MAKE IT COUNT!

From eye-catching LOGOS to a cohesive COLOUR palette
and FONT styles, each element works together to
tell your story and leave a lasting impression.

The Foundations: Where It All Begins

Your brand’s essentials, built to last.

The foundations are the backbone of your brand.
A versatile logo suite, vibrant colour palette, and typefaces tailored to your personality.

Together, these elements ensure that your business looks polished, consistent, and instantly recognisable.

Let’s Break It Down:

LOGO SUITE

A logo suite is a set of logo variations designed to work wherever your brand shows up. It includes your main logo (PRIMARY), alternative versions(SECONDARY) for different uses, and smaller marks(SUBMARK) for those unique spots.

This means your brand always looks professional, consistent, and ready to stand out—whether it’s online, in print, or
on a product.

A well-designed logo suite leaves a lasting impression, ensuring your business is instantly recognisable.

COLOUR PALETTE

Your colour palette is the heartbeat of your brand’s personality. From bold and vibrant to soft and soothing, the right combination of colours evokes emotion, tells your story, and attracts your ideal audience.

It’s not just about looking good; it’s about psychology. Colour impacts how people feel about your business.

Consider what emotions you want your audience to feel when they see your brand, and ensure your palette is versatile enough to work across digital and print media.

TYPOGRAPHY SUITE

A thoughtfully chosen typography suite, including headers, sub-headers, body text, and display fonts, keeps your messaging clear, consistent, and on-brand.

From bold headlines to easy-to-read body text, the right pairings make your brand feel cohesive across everything from social posts, packaging, and more.

Your typography should reflect your vibe—whether it’s playful, luxurious, or professional—to truly reflect your brand’s personality.

Take Your Visual Identity to the Next Level

A STRONG VISUAL IDENTITY GOES BEYOND THE BASICS!
IT’S HOW YOUR BRAND SHOWS OFF IT’S PERSONALITY AND CONNECTS WITH YOUR TARGET AUDIENCE.

With versatile brand assets, you can create bold, memorable designs that capture what makes your
business unique.

From patterns and social templates to standout print materials and custom illustrations, these pieces bring
your brand to life, telling your story and showing off
your personality across every platform and interaction

How Can I Help?

Design has the power to bring your brand to life.
With the right assets, you can create a cohesive and
vibrant identity that grabs attention!

Here are a few examples of the design assets I can
create to help your brand stand out:

DIGITAL ASSETS

PRINT MATERIALS

BRAND PATTERNS

CUSTOM ILLUSTRATIONS

Stand out online with polished,
scroll-stopping digital designs.

• Social Media Templates/Banners
• Website Banners • Podcast Cover Art
• YouTube Thumbnails

DIGITAL ASSETS

Create meaningful connections with print materials that showcase your brand’s personality.

• Business cards • Gift Cards• Thank-you cards
•Flyers & Posters • Menus & Price-lists
•Infographics

PRINT ASSETS

Add flair and flexibility to your
brand with custom patterns.

• Digital Backgrounds
• Merchandise Design
• Fabric Design

BRAND PATTERNS

Bring your brand to life with illustrations
that add personality and charm.

• Icons/Basic • Avatar • Character/Mascots
• Spot Illustrations • Hero Illustrations
• Infographic/Storyboards

CUSTOM ILLUSTRATIONS

exploretheprocess

HOW IT
WORKS

THE YALDI EXPERIENCE!

Together we’ll uncover the core
of your brand’s narrative.

    • Discovery Call

    • Proposal & Onboarding

    • Brand Strategy Questionnaire & Call

    • Creative Direction & Moodboards

Let me transform your unique
story into a vibrant identity.

    • Logo Suite & Brand Visual Identity

    • Additional Branding Assets (If included; Patterns, Illustrations, Digital & Print)

    • Client Feedback & Revisions

    • Final Approval & Sign-Off

Launch your new brand and
let your true colours shine!

    • Brand Guidelines & File Delivery

    • Launch Support & Rollout